3 Reasons Why Your Web Content Matters

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3 Reasons Why Your Web Content Matters

We see it every day, on every website. Words, sentences, paragraphs of information. But how much of it is relevant? Where is the content that matters and how much of the words present are simply space fillers?

The sad truth is too much of the content produced today is merely noise. Your website content matters. Give it the attention it deserves. But why does your content matter exactly? To answer that question let’s look at 3 reasons why you should consider every word of every piece of content on your site.

Your Website Content Makes You Unique

Think of your website as your first opportunity to meet someone new. When you meet someone for the first time you want to make the absolute best impression. You want to be unique and you want to tell people what makes you special. The last thing you want to do is to sound exactly like everyone else. Your website content is your opportunity to introduce yourself. Tell about your business, your services, your products and most importantly – your passion. If you fill your website with the same phrases and paragraphs that everyone else uses there is nothing which makes you unique. At WebSpark this can sometimes seem difficult since the industry contains many of the same types of content or information and it can only be presented so many ways. We find a way to share it differently.

If you are not unique then there is no differentiating factors. There’s nothing which compels your visitors to stay and talk with you over any of the hundreds of other choices that use the same wording. You must be able to share what makes you different from everyone else. Focus on these things and how they impact the lives of your clients. Do this and you’ll be unique, and you’ll give people a reason to stick around.

Your Website Content Tells A Story

When someone visits your website they are coming (usually) for a reason. If you craft your content to tell a story you’ll engage them and encourage them to read more. Reading more helps them learn more about you and your services. We love to tell stories. When we craft content for a website, be it our own or a clients, we want to hear more than ‘just the facts’. We want the details, the behind-the-scenes version. Then we can tell it to the world in a wonderful slowly unfolding story. Your website content is an opportunity to entertain your visitors and educate them at the same time.

Don’t shy away from the opportunity to tell a story through your content. Yes, it may take a bit more effort to create, but this shows your dedication to your product. You’re not haphazardly throwing words on a page. You’re taking the time to turn them into something meaningful. You’re showing the user you value them and their time.

Your Website Content Is An Opportunity

The one point which everyone seems to agree upon is the value that good content has for search engines and the dreadfully overused term- SEO. We all know that SEO is important and that the one of the best ways to rank well in search engines is through fresh and strong content. But your content is much more than just for the robots which crawl the web. You are writing for people, humans, and yes to some extent potential clients. Your website content is a fantastic marketing tool (if you use it effectively).

Content marketing is a hot topic these days and it centers around the creation of fresh, unique and engaging content for the purpose of interacting with site visitors and slowly turning them into leads and clients. When you write original and entertaining content you take advantage of content marketing for your website. Remember that optimizing your site is for more than computers. Optimize your website content for people. Market your content to humans.

WebSpark does quite a bit of content marketing and we engage in writing content for our clients all the time. We love to learn about our client businesses and what they do and then write about it for others. Sure there’s definitely some skill involved, but more than anything we love to engage with clients and share their stories about what makes them unique. We are strong advocates for making your website content matter and we craft stories to help market our clients. If you’re unsure where to get started or simply don’t have the time to do it yourself, send us an email or pick up the phone (336.525.6131) and we’ll be happy to talk with you more about it.

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